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The pattern of rural dual giants appears, e-commerce helps rural revitalization strategy

The gathering of giants + huge financing means that the pattern of rural Taobao and Huitongda rural "double giants" is emerging. For Huitongda, it also marks the re-launch and upgrade of its "5+ empowerment" to "5 rich peasants". In the vast rural market, Huitongda has truly achieved "underground overtaking".


Traditional operations rely on stores and warehouses, but now rely on the Internet, the Internet of Things, big data, and cloud computing. Five Star Holdings Chairman Wang Jianguo's insight into the changes in the underlying business logic in the new era can be said to be Huitongda’s “5+ model” in rural areas. The origin and essence of.


Commodities, tools, communities, events, finance, Huitongda’s “5+ model” to build a new rural circulation ecosystem


In the past 7 years or so, Huitongda has adopted the "5+ empowerment" of supply chain, commodities, Internet technology tools, communities, and activities, spreading more than 80,000 traditions in more than 15,600 towns in 18 provinces across the country. Villages and towns mom-and-pop stores have been "upgraded" to become a new type of "Internet + rural circulation entity" with online and offline operating capabilities and local user operating capabilities.


Those village and township mom-and-pop shops that were originally the fulcrum of China’s rural circulation system, the “faucet” of industrial products going to the countryside and the “distribution center” of agricultural products going to the city, and also activating the town-level economy and “bloodmaking” for the local economy, are all under the Huitongda ecosystem. Finding a greater release of value has also become the foundation and cornerstone of Huitongda to revitalize rural resources and create a new rural business ecology.



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"Five Gangs of Rich Peasants" upgraded again, Huitongda's pilot innovation and "underground overtaking" under ecological fission


It is also worth noting that, before this time the strategic investment from Alibaba Group, based on this new rural localized and modernized circulation network that uses advanced productivity tools such as the Internet and e-commerce to "enable reconstruction", Huitongda has already been in rural areas. The market has made many successful attempts, and these attempts have made Huitongda's successful upgrade from "5+ empowerment" to "5 help rich peasants" more logical.


In terms of new photovoltaic energy: Hubei pilot project, stationed in 300 counties across the country in one quarter, installed distributed photovoltaic power generation equipment on the idle roofs of farmers, so that local farmers can live a life of "electricity does not cost money, power generation can earn money";


In terms of blue-collar employment: In Tengzhou, Shandong and other regions, we helped more than 4,500 idle laborers who need to go to cities to find jobs with stable guarantees and decent salaries in 4 months, and provided a series of guarantee services such as career guidance and skills training;


In terms of shared logistics: in Anhui and Shandong, with the support of multiple county and town governments, more than 2,000 town-level last-mile logistics sites have been established, with a cumulative delivery volume of nearly 1 million pieces, and the average monthly income of a single site exceeds 4000 yuan...


Helping sell special products, help find jobs, help install photovoltaics, help deliver express delivery, help rent housing, from "5+ empowerment" to "5 help rich peasants", Huitongda is already ready. What is different from the previous one is that now with Alibaba's huge investment of 4.5 billion yuan, Dongfeng has joined hands with many companies attending the Zijin Summit. Huitongda's "5 Gangs of Rich Peasants" pilot model will be spread across the country and quickly rolled out.


In fact, Huitongda’s "5+ Empowerment" and "5 Gangs of Rich Peasants" strategy has been rapidly rolled out across the country, and there have been examples to prove it. On April 18th, on the second day of the "2018 New Retail·China Rural Business New Ecological Zijin Summit", the kick-off meeting of "Revitalizing Rural Characteristic E-commerce Demonstration Towns" was grandly held in Nanjing.


Dozens of district and town leaders from Bengbu City in Anhui, Enshi City, Yichang City in Hubei, Zibo City, Weihai City in Shandong, Shangluo City in Shaanxi, Changsha City in Hunan, and Nanjing City in Jiangsu gathered together to sign multiple "demonstrations" with Huitongda Town" co-construction framework agreement.


In 2018, while generating more chemical reactions with Alibaba, within the framework of these "demonstration towns" scattered throughout the country, in addition to simple e-commerce circulation and agricultural product sales, Huitongda is cooperating with multiple local governments. Work together to promote the implementation of more poverty alleviation and rich peasant projects, create new industries and employment opportunities for rural areas, and create more new income-increasing channels and value for farmers.


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